Believe it or not every site is sending users a message. It’s not just site that is sending this message but the elements we have built into it. Whether it’s a template site that you bought or had custom built by a professional designer, your site is saying more than just what is written on the page. Your logo is saying a lot. The color, shape and size of your buttons are speaking as well. Of course we can’t forget the fonts and imagery that have been included.