Some small businesses feel they don’t need much web presence and have opted only to have the bare minimum. This was the situation that Magic Bean was in. Their site was over ten years old, had mismatched colors, and lacked any imagination and flare for which the Magic Bean is known.

They had started getting quite a few additional requests from customers in-store wondering why they couldn’t purchase online, set up a registry, or even book one of the infamous theme birthday parties. Request after request kept coming in, and the Magic Bean realized they had to do something. So they turned to me to help bring these requests to life.

After reviewing their requests, I opted to use the Shopify platform to host their e-commerce needs. Shopify was the obvious choice because it allowed Magic Bean to bring its uniqueness and in-store experiences into an online environment. By starting from the ground up with their store theme, I could extend the Shopify functionality to include the requests they had been getting in their store. Shopify also helped us manage the 1000s of Magic Bean’s SKUs.

Since launching their new site in early 2016, this small St. John’s toy shop has started reaching out globally.