The Golden Tulip has always been an innovator in the jewelry industry. From their creative designs to being the first Newfoundland jeweler to use social media to foot traffic into their store. But something was missing. They didn’t have an online storefront that Newfoundlanders away from the island could view or purchase from.

They had started this process of getting online several times over five years but never got their site to launch. The agency they were working with wasn’t listening to The Golden Tulip’s needs or thinking about The Golden Tulip’s customers. Over those five years, the conditions of The Golden Tulip and the web continued to change. Mobile became a more dominant way of searching and buying online. Eventually, The Golden Tulip canceled their contract and searched for a new partner. They came to me with a mash of design concepts, features, and goals that didn’t fit together.

I took all this information and threw it out. We decided to start from scratch and truly listen to their needs and goals. After researching their customers, learning about their buying experiences, and using our conversations with The Golden Tulip, I put together a strategic plan focused on the Shopify platform. Using Shopify made sense in this case as a way for The Golden Tulip to grow without facing another site redesign. I was able to accomplish start and finish the new site within 16 weeks. As you can imagine, this was a massive relief after working on a web presence for five years.